My career has been about exploring as many angles of design as possible by working across different business sectors and with different creative teams.
My proudest work has been in coaching designers and building design teams. I have been blessed to be able to hire and work with many creative folks from diverse backgrounds.
My focus of work has been on
- Product Design
- User Experience
- Content, Brand, and Identity
- Research & Strategy
- Design Operations and Systems
Lead product design and design ops from acquisition into enterprise — Helped scale the team from 20 to 50 team members. Established new design futures process and brought in new capabilities such as content design, accessibility, and program management.
Healthcare: Lead software design for field engineers, sales teams, and manufacturing/supply chain. Returned in 2022 to lead design strategy across ecommerce and customer retention.
Financial: Mobile and Software design to help internal teams and customers get a view into financial data.
Fleet Management: Worked with a cross-functional team to build a location based tool to manage fuel efficiency for fleets of vehicles.
Aviation: Designed and lead software design for shop floor issue tracking, WIP and workflow management.
Merging values and mission with visual aesthetics and an amazing experience can lift a business above thier competition and differentiate them in the market.
Partnering with Area87, a boutique design studio, we provide design consultation, creative concepts and excecute product design for:
- Healthcare Analytics, Operations, and Strategy
- B2B staffing and recruiting
- Financial entrpreneurs
- Blockchain Infrastructure
Advertising and PromotionsAs an art director I worked with clients, writers, and photographers to bring visual concepts to production and into digital and in-store advertising.
- Baxter Intl. (instructional video and online content)
- Abbot Labs (Online content, mobile and web applications)
- US Postal Service (Retail and promotional signage, photo shoots)
- Procter & Gamble (DTC and retail marketing and promo)