OVIDOVI: A creative practice

Expertise: Design leadership / Creative Direction / User Experience
Industries: Finance / Healthcare / Security /  Manufacturing
Design is communicating an idea visually. It is rooted in a concept, a core idea, sometimes a problem to be solved. Design is not as simple as “what it looks like” — it should be functional and useful to humans.




Information


FULL BIO

My career has been about exploring as many angles of design as possible by working across different business sectors and with different creative teams.


My proudest work has been in coaching designers and building design teams. I have been blessed to be able to hire and work with many creative folks from diverse backgrounds.

My teams have focused on work including:

      • Product Design
      • User Experience
      • Design Operations
      • Content Design
      • Research & Strategy



Skills


INTERACTION DESIGN

As a design leader I have focused on complex applications, working with multi-disciplinary teams. I have conducted design research efforts, facilitated creative workshops, and helped ship digital products.


Cisco Security

Duo: Lead product design and design ops from acquisition into enterprise — Helped scale the team from 20 to 50 team members. Established new design futures process and brought in new capabilities such as content design, accessibility, and program management.

General Electric

Financial: Mobile and Software design to help internal teams and customers get a view into financial data.

Fleet Management: Worked with a cross-functional team to build a location based tool to manage fuel efficiency for fleets of vehicles.

Aviation: Designed and lead software design for shop floor issue tracking, WIP and workflow management.

Healthcare: Lead software design for field engineers, sales teams, and manufacturing/supply chain. 




Creative Direction


Merging values and mission with visual aesthetics and an amazing experience can lift a business above and differentiate them in the market. I have worked on brand and identity development for clients specializing in healthcare, agriculture, and the arts.

ADVERTISING & DIGITAL MARKETING

As an art director I worked with clients, writers, and photographers to bring visual concepts to production and into digital and in-store advertising.

Clients included
      • Baxter Intl. (instructional video and online content)
      • Abbot Labs (Online content, mobile and web applications)
      • US Postal Service (Retail and promotional signage, photo shoots)
      • Procter & Gamble (DTC and retail marketing and promo)





Ivo Gasparotto
OVIDOVI LLC
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Jazz
Bucky Fuller
Backyard Birding
“A designer is an emerging synthesis of artist, inventor, mechanic, objective economist and evolutionary strategist.” B. FULLER